KPIs for UX Process

This article covers KPIs for a standard User Experience Process (UX Process). The KPIs help measure and track if the UX Process is enabling a user driven organization. The KPIs mentioned here are best applicable to organizations that do software products for another business (hence Business to Business).

What are KPIs?

Key Performance Indicators (KPIs) are statistics which when measured and tracked guide about progress towards an objective. Say during an individual’s fitness journey tracking number of seconds spent in ‘plank’ exercise could be an indication of progress.

In addition KPIs help one do a retrospective and identify course corrections, improvements required to move more effectively towards the objective.

Reference UX Process

Based on User Centered Design, the process and artifacts below are what one possibly can have in an organization. Every organization may have variations of this depending on what works with their users and for them.

Reference UX Process

KPIs of UX Process

The approach taken here to defines the KPIs is a simple 4 step process

KPIs for UX Process

Measure and Track KPIs

Below is one of the ways to measure and track KPIs. The method explained especially works for an organization following Agile methodology for product development.

Notes and References

References:

Own research and learning on the job.

Various content @ https://www.interaction-design.org/

--

--

A software product developer with keen interest in designing human interactions with technology, building teams, learning about people, science and technology

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Anurag Goel

A software product developer with keen interest in designing human interactions with technology, building teams, learning about people, science and technology